Katya Jeppesen Frank

+44 7935 017775

Product Designer focused on making complex B2B and SaaS products easier to understand, navigate and use. Experienced across product discovery, user research, interaction design, prototyping and implementation, with a particular interest in information-heavy products and complex workflows. Strong collaborator with product managers and engineers, with hands-on experience taking products from early concepts through to working software.

Summary

Experience

Product Designer

AlphaSights | July 2025 - Present

Led the redesign of a CRM spanning 500+ client profiles, identifying workflow friction and simplifying key journeys to make complex tasks faster and easier to complete.

Worked closely with PMs and engineers from discovery through implementation, balancing user needs, technical constraints and product priorities.

Planned and conducted user research and usability testing, organising user interviews, creating testing guides and synthesising findings into actionable product insights.

Translated research findings into prototypes and interaction improvements that contributed to a 56% increase in processing efficiency for a transcript review product.

Designed and tested high-fidelity prototypes in Figma and Cursor, using realistic interactions to validate concepts and resolve implementation details before build.

Introduced reusable components and patterns within the design system, improving consistency across the product and creating a stronger foundation for future development.

Used Cursor and Lovable to rapidly explore concepts and prototype interactions, incorporating AI into the design and development process.

Web/UX Designer

Freelance | September 2024 - July 2025

Delivered end-to-end UI/UX for SaaS startups, turning ambiguous requirements into clear user journeys and high-fidelity interfaces.

Rapidly prototyped and iterated designs based on user feedback and product goals.

UX/UI Design Intern

Bulletproof | January 2025

Designed high-fidelity digital interfaces and prototypes within an agile environment, incorporating stakeholder feedback through iteration.

Digital Designer & Site Lead

Rubymoon | Jun 2022 – Sep 2022

Redesigned the brand's e-commerce platform to improve conversion and site performance.

Created modular design assets, conducted usability testing, and implemented feedback loops.

View portfolio:

Education

Royal College of Art | MA Design Products

Distinction | 2023-2024

Inclusive Design · System Thinking · Speculative Interfaces

University of Sussex | BSc Product Design

1st Class Honours | 2020-2023

UX · Human Factors · Digital Design Engineering

Google | UX Design Certificate

Online | March 2025 - May 2025

UX Research · Wireframing · Prototyping · Usability Testing · Accessibility

Creator & Founder

common ground | December 2025 - Present

Leading the design and development of an AI-powered plant identification app from concept to live beta, working as a solo designer-builder.

Combining species identification with generated folklore, natural-history content and a personal herbarium, using Claude Code as a build partner throughout the process.

Iterating on identification and content-generation prompts based on real usage, treating each change as an experiment to improve product quality.


Founder & Workshop Lead

alga.lab | September 2024 - July 2025

Bridged physical and digital design by leading sustainable material workshops.

Developed the brand identity and digital presence to communicate complex bio-material science to a general audience.


Researcher & Designer

Peloshroom | January 2023 - September 2023

Explored sustainable packaging design using mycelium and human hair substrates.

Beyond Work

Awards

Social Innovation Award - Design | 2024

Pitch for the Planet - Sustainable Innovation | 2023

Institute of Engineering Designers - Design | 2023

Skills

Product Design: B2B/SaaS · User journeys · Information architecture · High-fidelity UI · Interaction design | Research & Validation: User research · Usability testing · Prototyping · Concept validation |Tools: Figma · Design systems · React · Cursor · AI-assisted prototyping · Git | Collaboration: Product discovery · Agile · Stakeholder communication · Product ownership · Engineer collaboration